Street-by-street pizza tracking?

http://www.informationweek.com/software/showArticle.jhtml?articleID=206102079

In this article, the author writes about how pizza delivery drives at Papa John's are required to carry a GPS-enabled handset that allows customers to track their pizza deliveries street-by-street, in real time. This is an advancement of a similar pizza-tracking service offered by Domino's. The difference is that with Domino's system, it only shows where the pizza is in the store, or if the driver is on his/her way. There is no GPS tracking device.

Customers seem to be enjoying these developments. The article pointed out that there was a surge in online ordering at Papa John's after they unveiled this service.

As a pizza delivery driver myself, this terrifies me. I personally feel this is an invasion of privacy, pushed by big business in order to drive up profits. Should this come to the company that I work for, my boss can expect my resignation. The idea of allowing a customer to see exactly where I am at any particular moment from the time they order a pizza until said pizza arrives at the door is absurd. I do not think it is fair that drivers should be tracked and followed in order to provide the "best service possible" to a customer. What's next? Surveilance cameras and sensors in my car to relay details about my driving on the job to my boss/corporate headquarters? My car is my personal property, and I do not feel the company has any business tracking me.

It would be funny, however, if a customer who is known to not tip should happen to stumble upon this service. By not tipping, a customer basically demands the lowest level of service possible. If I get one of those orders, I joyride for quite awhile. Sometimes I stop at the drive-through for some food. Other times I stop to fill up my gas tank and get coffee and candy. Still other times, I just drive aimlessly. I know quite a few other delivery drivers who do the same. If you don't care enough to tip me, I don't care enough to make sure your food is hot. Plain and simple. The moral of the story? Always tip the driver.

Tracking a pizza alone isn't all that intrusive, but this development lends itself to a slippery slope of further surveilance. That is what terrifies me the most. Should somebody at work need to know where I am at a specific time, I have a cell phone. The number is posted on the bulletin board. Should a customer wish to know when the pizza will arrive, he or she can call. A manager can tell precisely what time I left and approximately when I will arrive. Nobody needs to know what particular street I am on and which route I choose to take.